A typical frustration in home-based turnkey internet business

What is the most common source of frustration which you as an upline/leader have to face from a home-based turnkey internet business? As an online entrepreneur in network or affiliate marketing, I am sure you are aware of how the business has evolved to a plugged in, turned on, and operated with little or no additional configuring one. But what remains unchanged so far for any internet-based home business still builds upon personal relationship and/or teamwork.



I am often contacted by members of my business team with tales of despair regarding lack of response from their prospects. It typically goes something like..."I send out lots of emails to all of them but I rarely receive any response. What have I done wrong?"



Current internet business is very much home based and turnkey in nature but it is still a people business though you are not dealing with your customers or prospects directly. In this line of business, an element of human touch is going to path a long way of trust and loyalty between your customers and you. Providing customer service is essential as it reflects you as being responsible and credible. A simple add on 'send email' button at the bottom of the webpage or leaving an email support or contact at the bottom of your email should not take up much of your time and effort but it makes a striking difference to the one without. To your prospects, it shows your seriousness, sincerity and professionalism in your business.



There are many types of home-based turnkey internet business where feedback and interaction are quite vital and getting your affiliate or business team member to communicate with you is a definite objective. It's not at all surprising that this can be a challenge when you stop to think that what you are trying to do is initiate a dialog between two complete strangers who have never even seen each other. This is particular for an internet business which you may never have the chance to meet up with your prospects or downlines face-to-face. The possible ways of interaction is either through a phone call or an email.



Heavily branded websites like walmart.com or amazon.com are household names and carry an implied trust with visitors. However, the vast majority of websites are not well known and are found and visited as a result of searches performed by search engines. In these instances, the visitor is probably arriving at the website for the first time and human nature often dictates a sense of fear or suspicion of the unknown which is manifested by a reluctance to respond to email messages from an unknown party.

It seems that there is no pat answer as to the best way to elicit an initial email response from a person. I have tried several approaches with varying degrees of success. Individual styles will vary, but the following four points should be kept in mind:

(1) you need to build trust & credibility with thorough knowledge of your business and with straight forward talk about realistic expectations.

(2) don't over-sell or indulge in hype as many people are expecting this and it can be an immediate turn-off.

(3) send messages with at least one open-ended question that requires a response.

(4) keep the messages fairly brief, long winded messages that go on and on quite frequently will not be read.



In the final analysis, all you can do is give it your best shot. Some people will respond, some won't...and the beat goes on. Remember, it's nothing personal, just human nature at work.